New Jersey Ag News
Farm sells CSA shares at area gyms
By JANE PRIMERANO
HACKETTSTOWN(April 1, 2015) — It may seem like preaching to the choir, but Donaldson Farms is selling shares in its community supported agriculture at Gold’s Gym.
Dena Bippart, sales manager of the Gold’s properties in Hackettstown and Flanders, invited Donaldson Farms to set up a table in the lobbies of the gyms.
Joan Molloy, event coordinator for Donaldson Farms, was in the lobby of the Hackettstown gym on Monday, March 23. The gym is less than a mile from the Donaldson farm stand. She was scheduled to be in Flanders on Wednesday, March 25, she said.
“Dina called about a week and a half ago,” Molloy said.
She put together a display featuring photos of events at the farm, local honey, Donaldson’s own sauce and salsa, farm t-shirts and a couple of John Deere toys that are sold in the stand.
Gym members stopped by on their way out and a number signed up for the newsletter.
“I don’t hover,” Molloy said, “but if someone looks interested, I swoop right in.”
She said some people didn’t realize Donaldson Farms has a CSA and are excited about it.
“People want to be healthy,” she said, “I talked to more people than I thought I would.” She added they are more interested when she tells them Donaldson’s food is GMO free and everything sold at the stand is local from the produce of the farm to the honey, cheese and Greene’s Beans coffee.
“Gold’s is very easy to work with,” Molloy said. “They are offering one of the best product giveaways.” The gym is having a drawing for two half-shares.