AmericanFarm.com

Fisher hired as DPI’s first communications director

By BRUCE HOTCHKISS
Senior Editor

GEORGETOWN, Del. (Oct. 25, 2016) — A veteran newsman and editor has been named the first communications director for the Delmarva Poultry Industry Inc.
He is James Fisher of Milton, Del., a former reporter for the Daily Times in Salisbury, and until joining DPI on Monday, the downstate Delaware reporter for The (Wilmington) News Journal.
His DPI appointment was announced by veteran DPI executive director Bill Satterfield as part of the organization’s new comprehensive communications program.”
Satterfield said DPI, the 1,800-member, non-profit trade association for the Delmarva Peninsula’s chicken industry, created the position of communications manager “to coordinate and manage the organization’s outreach efforts.”
Fisher has made his home on Delmarva since 2003.
He has worked as a newspaper reporter and editor for 13 years, covering all kinds of stories — including many stories on agriculture and the poultry industry, Satterfield said.
Examples of his science reporting were recognized with an award in 2015 by the Maryland-Delaware-D.C. Press Association.  
“In that line of work, he has seen up close how communication between agriculture, the public, government and other industries has evolved.” Satterfield said.
“I’m thrilled to be joining Delmarva Poultry Industry, Inc., working in all kinds of ways — news, member communications, social media, video, and more — to tell the stories of the people who make up the region’s most significant agricultural sector,” Fisher said.  
“In my career, I’ve come to understand that poultry is far more intertwined in the region’s economy and culture than many people think at first glance. I’m eager to help DPI spread that understanding even further.”
Fisher received a bachelor’s degree from Bowdoin College in 2002 and a master’s degree from the Medill School of Journalism in 2003.  
Fisher and his wife, Kathleen, a schoolteacher, have two young children.
Satterfield explained that for more than a year, DPI has been developing a comprehensive program to share more positive information about the chicken industry, its people, and its companies with a larger audience. 
There are many positive stories showcasing how our farm families and other members continuously are improving how chickens are raised, how the birds’ welfare and care are being enhanced, how industry by-products are being handled in more environmentally sensitive ways, and how they are working to be better neighbors who share the values of others on Delmarva,” Satterfield said. 
“With our new communications manager, we’ll step up those outreach efforts.”