Radio host warns MFB about effect of activists

Managing Editor

OCEAN CITY, Md. (Dec. 15, 2015) — Fifteen years ago, Nebraska rancher Trent Loos grew so fed up with activists tearing down modern agriculture that he took to the radio waves to advocate for the industry.
Now his show “Rural Route” airs weekdays on more than 100 radio stations getting more than 3 million listeners, and he speaks in about 40 states and several countries each year. Last week, he spoke in Maryland at the state Farm Bureau’s 100th annual convention.
He said when he started the show, he was continually amazed by the public’s lack of knowledge of how food is grown but now they’re more misinformed than uninformed.
“We’re not dealing with ignorance in today’s world,” he told the crowd of about 400. “The problem that we have today is that they know too much about where their food comes from. The problem is too much of what they know isn’t so.”
Loos said wherever he speaks, groups are still asking how they can quiet activists and better promote agriculture.
“How can this be a global phenomenon?” He asked. “It’s a global phenomenon because we’ve accomplished some pretty amazing things.”
Rattling off statistics that show how efficient and productive American agriculture has become, Loos said it’s created opportunities for activist groups to promote their agendas.
“We don’t worry about having enough food because we continually implement the technology that allows us to produce more with less,” he said. “Nobody in American life has become more green than the American farmer.
“But the problem is there’s only 12 of us that know that.”
But there is one thing Loos said farmers should take from activist groups — their persistence in advocacy.
“They never shut up,” he said. “We have to be more like that.”
Loos said it doesn’t require all farmers to go on speaking tours or start a radio show, but each has an opportunity when they are in their communities and they hear incorrect information about agriculture. 
“If Consumer USA has a question, they simply get their smart phone out and Google it. If you don’t Google what you do on a daily basis you have no idea what’s being said about it,” Loos said. “We need to find a way to shape our future ourselves. We have to grab ahold of it and say ‘This is what’s going on.”’