This Week’s Headlines
Petersons’ promotion of ag not an just a song
By SEAN CLOUGHERTY
WILLIAMSBURG, Va. (Feb. 24, 2015) — With the fervor of their farm-themed parodies of pop songs somewhat subsided, the Peterson Farm Bros still carry a passion for promoting agriculture.
Two of the three famed brothers from a fifth-generation Kansas farm family, Greg and Kendal, shared stories of their rise in popularity from their parodies and how they continue to engage with people about farming and their farm at last week’s Virginia Corn and Soybean Conference.
With middle brother Nathan, the brothers posted their first parody song, “I’m Farming and I Grow It” in 2011, and in 10 days it had been viewed 5 million times.
“We basically had made this video for our friends and family to watch and all of a sudden people in over 200 countries had seen our video,” Greg said.
The next year, they made and posted another parody “Farmer Style” that astonished their expectations reaching 10 million views in 10 days. With their sister Lauren, an “honorary bro,” they’ve posted three more parodies and though they haven’t reached the same popularity as the first two, the brothers said it’s the people that have seen it that’s important to them.
“We continue to make videos because we realized that not only do our friends need to hear that message but people all over the world need to hear that message as well,” Kendal said.
Along with the parodies, the brothers have dozens of shorter clips on their Peterson Farm Bros YouTube channel of them on the farm and speaking at events and have stayed active on just about every social media platform available. Their popularity led them to start a blog, delving deeper into more hotly debated farming issues.
“The blog is a great tool because you can present your whole background on a subject before someone comments instead of going back and forth like you’re fighting,” Greg said.
Last year, their ag advocacy went closer to home when they started hosting farm tours.
“There’s lots of ways on the internet to advocate but that doesn’t mean it’s the only way,” Greg said. “I still believe farm tours and individual conversations are the number one tool to advocate. What if every American spends one day on a family farm? Think about the impact that would have on everyone’s perspective.
When their rise to internet stardom began four years ago Greg was a student at Kansas State University and his brothers were in high school.
Now Greg is back at the family’s beef cattle and grain farm full time after graduating and Nathan and Kendal are both pursuing ag degrees at the school.
As their lives continue to change, they said their love of farming and telling people about it won’t
“I don’t know if we’ll keep making videos,” Greg said, “But we want to always do our best to advocate for agriculture.”